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What Influences Consumer Behavior Quiz Questions 68 Tests pdf Download

Learn quiz on what influences consumer behavior, BBA marketing management quiz 68 to practice. Free marketing MCQs questions and answers to learn what influences consumer behavior MCQs with answers. Practice MCQs to test knowledge on what influences consumer behavior, product mix pricing, forecasting and demand measurement, consumer market segmentation, product line length worksheets.

Free what influences consumer behavior worksheet has multiple choice quiz questions as family, friends, coworkers and neighbors are classified as, answer key with choices as membership groups, formal groups, transaction group and informal groups to test study skills. For eLearning, study online analyzing consumer markets multiple choice questions based quiz questions and answers.

Quiz on What Influences Consumer Behavior Quiz pdf Download Worksheet 68

What Influences Consumer Behavior Quiz

MCQ. Family, friends, coworkers and neighbors are classified as

  1. membership groups
  2. formal groups
  3. transaction group
  4. informal groups

A

Product Mix Pricing Quiz

MCQ. Pricing technique in which variable fee is charged with a fixed fee are classified as

  1. product line pricing
  2. Two-part pricing
  3. by-product pricing
  4. optional-feature pricing

B

Forecasting and Demand Measurement Quiz

MCQ. Low share-penetration index includes

  1. low brand awareness
  2. low availability
  3. high price
  4. all of above

D

Consumer Market Segmentation Quiz

MCQ. Consumers who remain loyal to two or three brands are classified as

  1. split loyal
  2. switchers
  3. shifting loyal
  4. hard-core loyal

A

Product Line Length Quiz

MCQ. Product line stretching in which a Company wants to introduce low priced product line to seek strong growth opportunities are classified as

  1. down-market stretch
  2. up-market stretch
  3. Two-way stretch
  4. left-market stretch

A